Options for selling your London house or flat

If you’re reading this guide and recognise that your London house or flat might have some of the attributes listed above that could complicate a sale, it’s important not to panic. None of the factors we’ve discussed are considered complete dealbreakers and you can still find a buyer.
However, what you will need to consider before listing your home for sale is which method of selling you’d like to pursue. There are generally three ways that you can try to find a buyer for your home, each with their own pros and cons: selling your home through an estate agent, selling your home through an auctioneer, or selling your home to a fast property buyer.
Below you’ll find detailed information on all three selling strategies that should help you with deciding on the best choice for your particular circumstances and needs.
Selling your home through an estate agent
Perhaps the most traditional option for selling your house or flat is to use the services of an estate agent. These are experts in local property markets who will do most of the work involved with trying to find a buyer for your home, but they’ll charge fees for their work.
The comparison site Moneyfacts has useful information about the best way to find a reputable estate agent, and their advice is well worth following. Some of the steps that you should take when trying to find the right estate agent include asking around friends and family for companies with a good reputation; researching individual estate agents by looking up reviews and any other information about them online; and using an estate agent that has experience in selling properties like yours; among several other important tips to know about.
Once you’ve settled on an estate agent that’s right for you needs, they will be responsible for producing a listing that will be used to advertise your home. The listing will include a description of your home along with important facts and figures such as the total number of bedrooms and bathrooms, as well as photos of the exterior and interior for interested buyers to see.
A central part of the process for selling your home through an estate agent are the viewings, which are times when people that might want to buy your property will arrange to visit it in person to tour the rooms and decide whether they’d like to eventually make an offer on the home. Estate agents will usually handle these time-consuming viewings, but they can be a hassle for homeowners because it means you’ll constantly have to keep your house in first-rate condition so that it looks best for potential buyers. If you’re storing furniture and other items to improve the property’s appearance on viewings, this can be a frustrating time.
One drawback of selling your property through an estate agent is the fact that you won’t know when you will find a buyer. There are no legally binding deadlines that are associated with selling your home this way, and your ability to find a buyer will rely on the current status of the London property market including the supply and demand for properties like yours. For those homeowners who are looking to quickly sell, an estate agent might not be the best choice because in certain cases you could be waiting many months before finding a buyer.
In addition, you will also be responsible for paying the estate agent commission if they eventually find a buyer for your property. The estate agent will typically charge this fee as a percentage of the final home sale price, meaning that you’ll have to subtract that cost from whatever offer you receive on the property.
Still, some homeowners do like the fact that estate agents will handle a lot of the work that goes in to selling a property, and they’re happy to pay the fee as a trade-off for not having to do it.
Selling your home through an auctioneer

When you sell your home at an auction, the first step is that you’ll speak with the auctioneer to decide on a reserve price for your property. This is the minimum price at which your home will be allowed to sell for. Auctioneers will try to convince you to set this value at a low level, perhaps less than the minimum at which you want or need to sell your house.
However, auctions are unpredictable and there is zero guarantee that competitive bidding will happen for your house. In the worst-case scenario, your home might generate very little interest. Once the auctioneer closes the bids – think of the person lowering the hammer after saying “going, going, gone” at an auction – then the last bid received above the reserve price is considered to be a legally binding agreement to purchase your home. Therefore, you’ll be bound to accept the bid even if you needed or wanted more money for your property.
Although this financial risk is present at every auction, some homeowners are willing to accept it in exchange for a certain buyer for their property. Unlike a sale through an estate agent that can fall through in the many weeks between an initial offer and exchange, or completion, of contracts and payment, an auction sale is binding at the time of the winning bid.
And the date of the auction also gives homeowners a specific day and time when their property will sell, which creates much-needed certainty about finding a buyer.
There are some fees associated with selling your house or flat through an auctioneer, which the auction house will charge for all of the work that they do with advertising your home and hosting the auction. Yet in many instances the person selling the property is able to pass the obligation for paying these fees to whoever placed the highest winning bid on the home.
Selling your home to a fast property buyer
A third option, and one that can save you a lot of time and money when trying to sell your house or flat, is contacting a reputable quick property buying company.
You can often secure a sale on a much speedier schedule than through an estate agent. That’s because fast home buying companies generally aim to help homeowners complete a sale within just a few weeks, which is great news to anyone looking to sell their property as fast as possible.
You also won’t have to host a number of viewings for strangers to come and see your property to decide whether they want to buy it. Instead, you’ll work one-on-one with the fast home buying company, providing a simple and hassle-free way to secure a buyer for your house.
And you can also ensure costs are kept to a minimum when you sell your property to a quick home buyer, because the reputable companies never charge fees for their work. That means you can plan on getting the entire cash amount that the fast property buyer offers you, without having to deduct any fees or other charges from that total apart form your own legal fees.
It’s also easy to get peace of mind when selling your home this way, because an independent organisation known as The Property Ombudsman (TPO) provides sufficient oversight of the fast home buying industry to often prevent against any scams. The trustworthy quick property buyers are registered members of TPO and as such comply with its policies designed to protect homeowners. To find out whether an individual fast home buyer is a member, simply visit TPO’s website and click on “Find a member” on the main page. You’ll be taken to a search page where you can enter the company’s name. If the business is a member you’ll be taken to their listing and a note that they follow TPO’s Codes of Practice.
Please note that if a fast property buying company is not listed as a member of TPO, you should strongly consider not selling your home to them because there is no guarantee that they are trustworthy or that they follow any of TPO’s rules for protecting homeowners when selling.
